Design & Visual

Photography & Imagery

Shooting, choosing, and art-directing images.

Busted

The territory

30 core terms mapped for this field, ranked by how often builders reach for them. Each one is a future entry. Want to bust one? One entry, one file, one pull request.

  • Depth of fieldhow much of the scene is in sharp focus"blurry background thing" · "only the subject is crisp"
  • Bokehaesthetic quality of out-of-focus highlights, often round orbs"the glowy circles behind them" · "creamy blur"
  • Golden hourwarm low-angle sunlight shortly after sunrise or before sunset"that warm sunset light" · "everything looks orange and soft"
  • Focal lengthlens mm value; controls field of view and facial compression"how zoomed in the lens is" · "why noses look big"
  • Aperture / f-stoplens opening controlling light and depth of field"the blur setting" · "the f-number"
  • Perspective compressionlong lens flattens depth, pulls background closer to subject"lens compression" · "background looks huge and close"
  • Negative spaceintentional empty area around a subject, often for text"room to put the headline" · "empty part of the photo"
  • Rule of thirdssubject placed on third-lines rather than dead center"off-center but balanced" · "not in the middle"
  • Leading linesin-frame lines that steer the eye toward the subject"lines pointing at the subject" · "roads that pull you in"
  • Focal pointwhere the viewer's gaze lands first"where your eye goes" · "what you notice first"
  • Camera anglecamera height and viewpoint changing the subject's perceived power"shot from below" · "looking down at them"
  • Flat layoverhead shot of arranged objects on a flat surface"top-down product photo" · "stuff laid out from above"
  • Seamless-backdrop product shotsubject on continuous shadowless backdrop, no visible corner"floating on white" · "infinite white background"
  • Isolated product shotsubject cut out onto pure white with a clipping path"photo with background removed" · "PNG of the product"
  • Lifestyle photographyproduct shown in real use and context, not isolated"people actually using it" · "in-the-wild shot"
  • Environmental portraitsubject photographed in their workspace or habitat"person at their desk shot" · "portrait with context"
  • Candid / unposedsubject caught mid-action, not looking at camera"looks natural, not posed" · "caught in the moment"
  • Hard vs soft lightsmall source gives sharp shadows; large source gives gradual ones"harsh shadows" · "gentle wraparound light"
  • Three-point lightingkey, fill, and back light standard setup"the standard studio setup" · "three lights on them"
  • Rim lightinglight behind subject outlining edges from background"glowing outline around them" · "edge light on their hair"
  • High-key lighting / low-key lightingbright shadowless imagery vs dark moody dominated by shadow"airy and white" · "dark and dramatic"
  • Shutter speedexposure duration; freezes or blurs motion"how long the shot takes" · "the freeze-the-action setting"
  • Color gradingdeliberate post-production color treatment defining mood"that movie color look" · "the filter feel"
  • White balanceneutralizing color cast so whites read white"photo looks too blue" · "yellow indoor tint"
  • Art directiondeciding what images say and how they look, not shooting them"the vibe brief for photos" · "who decides the look"
  • Shot listitemized plan of every image needed from a shoot"list of photos we need" · "shoot checklist"
  • Mood boardreference collage establishing visual target before shooting"pile of inspiration images" · "vibe reference sheet"
  • Aspect ratioimage proportions such as 16:9, 4:5, or square"square version too" · "the shape of the photo"
  • Stock photography clichésgeneric cues that mark an image as purchased stock"looks fake corporate" · "obviously not our team"
  • Retouching vs compositingcleaning an existing frame vs assembling multiple sources"fixing blemishes" · "pasting things together"

Deeper in the field