Camera angle
Where the camera sits relative to the subject: below makes them loom, above makes them small, eye level makes them equal.
See it
What it is
Camera angle is where the lens sits relative to the subject, mostly a question of height. Below eye level (low angle) makes the subject loom and read as powerful. Above (high angle) shrinks them and reads as vulnerable or observed. Eye level is neutral and documentary. Straight down is overhead, straight up from the floor is worm's eye. Tilting the horizon is a separate move called a Dutch angle.
For products the angle is the whole brief: 45 degrees for food and drinks because it matches how you sit at a table, dead straight-on for flat packaging and labels, overhead for anything arranged on a surface, slightly above for laptops and screens so the display stays readable. Pick the angle before you pick the light.
Gotcha: angle and shot size are different dials. A low angle can be a wide shot or a close-up, and people confuse the two when briefing. Second trap: a low wide-angle stretches whatever is nearest the lens, so shoes get huge and chins get heroic. If that is not the look, back off and use a longer lens from the same height.
Ask AI for it
Shoot this from a low camera angle: lens roughly at waist height tilted up toward the subject, horizon low in the frame, subject filling the upper two thirds against open sky so they tower over the viewer. Use a moderately wide lens for slight upward convergence in the vertical lines, and keep the horizon level (no Dutch tilt).