Shot list
The itemized plan of every single image a shoot has to produce, written before anyone shows up.
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What it is
A shot list is a table with one row per image you must come home with. Useful columns: subject, shot size (wide, medium, close-up), camera angle, orientation and aspect ratio, lighting setup, props and wardrobe, where the image will be used, and priority. It exists because you cannot re-book the location, the model, and the weather for the one frame everyone forgot.
Write it after the mood board and before you book crew, then order it by setup, not by webpage. Grouping by lighting and location means you strike a set once instead of four times, which is usually the difference between finishing and not. Mark every row must-have or nice-to-have so that when you lose ninety minutes to rain you cut from the bottom instead of panicking.
Two things people leave off and regret. Aspect ratios: 'photo of the desk' is not a row, '16:9 hero with copy space on the left, plus 4:5 and 1:1 crops' is. And plates: empty backgrounds, texture close-ups, and negative-space frames that cost thirty seconds on the day and save you from buying stock later.
Ask AI for it
Turn these page and channel needs into a production shot list, as a markdown table with columns: ID, subject, shot size, camera angle, orientation and aspect ratio, lighting setup, props and wardrobe, intended use, priority (must-have or nice-to-have). Group the rows by lighting and location setup so the set is struck as few times as possible, and add a setup header before each group. Include filler rows for negative-space plates, texture close-ups, and empty background frames. Needs: [paste your list of pages, ads, and social formats].