Grow
E-commerce
Selling things online.
Busted
- 360 spin viewerA product image you drag left or right to see every angle, usually made from a sequence of turntable photos rather than a 3D model.
- Abandoned cart recoveryAutomated nudges to shoppers who filled a cart and never paid, with a link that restores exactly what they left.
- AOV (average order value)Revenue divided by number of orders: what the average shopper spends per checkout, and the number every upsell is trying to move.
- B2B / wholesale gated pricingWholesale price lists that appear only after an approved business buyer signs in, with tiers tied to their company or account.
- Back-in-stock notificationThe 'email me when this is back' signup that replaces add-to-cart on a sold-out size, then fires the moment that variant is restocked.
- BackorderSelling an existing item while it is temporarily out of stock, then shipping the order when replenishment arrives.
- BOPIS / click-and-collectThe checkout option to pay online and collect the packed order from a chosen store instead of having it shipped.
- Buy boxThe seller offer wired to the main buy button when several marketplace sellers share one product page.
- Cart drawer (mini cart)A panel that slides in over the page showing your basket, so adding to cart never yanks you off the product you were browsing.
- CheckoutThe last stretch: contact, address, shipping choice, payment, confirm. The most expensive place in the store to lose someone.
- Collection / categoryA named group of products browsed as one page: 'New in', 'Under $50', 'Shoes'. The sections your shop is organised into.
- Composable commerceAn online store assembled from separate catalog, search, content, payment, and fulfillment services that can be replaced independently.
- Cross-sell blockThe 'goes with this' row: complementary items suggested next to what the shopper is already buying.
- Digital fulfillmentThe automatic post-payment handoff that gives a buyer secure access to a download, course, license, or other digital purchase.
- Discount code / couponA code shoppers type at checkout to knock money off, plus the rules for who can use it, on what, and until when.
- Discount stacking rulesThe logic deciding which promos can combine on one order, in what sequence they apply, and when one blocks another.
- dropshippingSelling products you never hold or ship: the supplier sends them straight to your customer and you keep the difference.
- Faceted filteringSidebar filters that narrow a product grid by attribute, each showing how many products it would leave behind.
- Fit finderThe quiz that uses your measurements and fit preference to recommend which size to buy.
- Free-shipping threshold barThe cart progress meter that says how much more to add before delivery becomes free.
- FulfillmentEverything after an order is accepted that gets the box to the door: pick, pack, label, ship, track.
- Gift cardPrepaid balance someone buys for someone else: the recipient enters a code at checkout and it pays for the order like cash.
- Headless commerceA custom storefront separated from the commerce backend, connected by APIs for products, carts, customers, and checkout.
- InventoryHow many units of each SKU you actually have, where they sit, and how many are still free to sell once commitments, reservations, and buffers come off.
- Inventory synchronizationKeeping one true stock count across every place you sell, so the last unit doesn't get sold three times on three channels.
- Landed costWhat one unit really costs once the item price, freight, duties, brokerage, insurance, and inbound handling are included.
- License-key deliveryThe automatic step that gives a buyer their unique software unlock code as soon as payment succeeds.
- Live shoppingA live sales broadcast where viewers watch a host, open pinned products, chat, and buy without leaving the stream.
- Marketplace / multi-vendorOne storefront where many independent sellers list products, fulfill their part of each order, and receive payouts after the platform takes a cut.
- MOQ (minimum order quantity)The smallest batch a supplier will make or sell, sometimes per product, color, size, or carton rather than across your whole order.
- OMS (order management system)The control center that routes orders across stores and warehouses, then tracks splits, fulfillment, cancellations, returns, and exchanges.
- Order bumpThe small add-on checkbox inside checkout, such as gift wrap or protection, that raises the order without starting a new shopping trip.
- Order trackingThe customer-facing timeline that answers where an order is, what shipped, and when each package should arrive.
- PDP (product detail page)One product, one page: gallery, price, size and color pickers, add to cart. It has to answer every question before the buy.
- PIM (product information management)The central source of truth for product copy, specs, attributes, media, and translations sent to every sales channel.
- Post-purchase upsellA one-click extra offer shown after the main payment, using the saved payment and delivery details instead of another checkout.
- preorderSelling an item before you can ship it: the customer buys now, you deliver once it is actually available.
- Print-on-demandProducts made from your artwork only after someone orders, so you can sell physical goods without buying stock upfront.
- Private labelA manufacturer makes the product for your brand alone, and you sell it as your own instead of carrying the factory's name.
- Product bundleSeveral products sold as one purchasable item at one price, usually cheaper than buying each part on its own.
- Product catalogThe structured master list of everything you sell: products, variants, prices, images, stock. Every shop page is a view of it.
- Product configuratorThe build-your-own tool that updates the preview and price as a shopper chooses parts, dimensions, materials, or extras.
- Product feedThe structured catalog file or API sync that keeps products, prices, images, and stock current in ads and marketplaces.
- Product listing page (PLP)The grid of many products with filters and sorting: the aisle you walk down before picking one thing up.
- Product merchandisingChoosing, grouping, ordering, and presenting products so the right items get seen first and the store supports a sales goal.
- Product optionThe choices on a product page (size, color, material) that combine into the exact item a shopper is actually buying.
- Product searchThe shop search box and ranking behind it, matching what a shopper types to the products they are most likely trying to find.
- Product variantsOne exact version of a product that can be bought and stocked, such as the blue shirt in medium, with its own SKU, price, and inventory.
- Quick addAn add-to-cart button on the product card, letting shoppers buy from the grid without opening the full product page.
- Quick viewA compact product preview that opens over the grid, so shoppers can check details or add to cart without losing their place.
- returns portalThe self-serve page where customers start a return, print a label, and pick refund, credit, or exchange without emailing support.
- Shipping methodOne checkout delivery choice, with its price and expected arrival, such as standard, express, or store pickup.
- Shipping zones & rate tableGrouping destinations into zones, then attaching a price table to each so checkout can quote delivery by where the box goes.
- Shoppable videoRecorded video with products tagged at the moments they appear, so viewers can inspect or add them without leaving playback.
- Shopping cartThe holding pen between browsing and paying: chosen items with quantities and a running total, none of it charged yet.
- Size chartThe measurement table beside a size picker, showing what each size actually means so shoppers can choose with less guesswork.
- SKUThe unique code for one exact sellable item. Not 'the hoodie', but the black hoodie in medium. One SKU, one distinct sellable item.
- Social commerceShopping that happens inside social posts, creator content, or profiles instead of sending the buyer to a separate store.
- Sticky add-to-cart barA compact buy bar pinned to the viewport, keeping add to cart within reach after the main product button scrolls away.
- Store creditA balance sitting on a customer's account that only spends in your store: what you issue instead of pushing money back to their card.
- Swatch pickerThe row of color or material chips that lets a shopper choose a variant and immediately see the matching product image.
- themeThe swappable design template that controls how a storefront looks and lays out: colors, fonts, page structure, and editable sections.
- Theme sectionsEditable storefront blocks a merchant can add, configure, and rearrange without touching the theme code.
- third-party logistics provider (3PL)An outsourced logistics company. In ecommerce it usually means the outside warehouse that stores your stock and picks, packs, and ships your orders.
- UGC review widgetThe reviews block on a product page: star average, written feedback, buyer photos and Q&A, all written by customers instead of by you.
- Virtual try-onA camera or photo preview that places the product on your face, body, or room before you buy it.
- White labelA ready-made product that multiple sellers can put their own branding on, so different brands may sell nearly the same thing.
- Wishlist / save for laterThe heart or 'save' button that parks products in a personal list which survives closing the tab, so shoppers can come back and buy later.
The territory
30 core terms mapped for this field, ranked by how often builders reach for them. Each one is a future entry. Want to bust one? One entry, one file, one pull request.
- SKUunique code identifying one exact sellable item variant"the product ID thing" · "the code for each size/color"
- product catalogstructured set of products, variants, prices, and availability"the full list of what we sell" · "all our products in one place"
- shopping carttemporary list of products a shopper intends to purchase"the basket" · "where stuff sits before you pay"
- checkoutflow collecting delivery details and confirming an order"the paying part" · "where you enter your address and card"
- PDP (product detail page)single-product page with gallery, options, price, add-to-cart"the individual product page" · "the page where you buy one thing"
- product listing page (PLP)grid listing many products with filters and sorting"the page showing all the products" · "the shop grid"
- product optionselectable attribute such as size, color, or material"size and color choices" · "the dropdowns on a product page"
- collection / categorymerchant-defined grouping of products for browsing and merchandising"product groups in the menu" · "the sections of the shop"
- inventorysellable stock tracked by SKU and location"how many we have left" · "stock count"
- fulfillmentpicking, packing, and shipping an accepted order"getting the order out the door" · "packing and shipping"
- faceted filteringsidebar filters that narrow products by attribute, with counts"those checkbox filters on the side" · "filter by size and price"
- cart drawer (mini cart)slide-out panel showing cart without leaving current page"the cart that slides in from the side" · "popup basket"
- discount code / couponredeemable code applying a defined price reduction"promo code" · "the code box at checkout"
- discount stacking ruleslogic governing which promos can combine and in what order"can you use two coupons at once" · "which discounts work together"
- shipping zones & rate tabledestination-based rules determining delivery options and cost"what shipping costs where" · "delivery price by country"
- cross-sell block"frequently bought together" or "complete the look" recommendations"goes-with-this section" · "people also bought row"
- product bundlemultiple SKUs sold as one discounted purchasable unit"buy these three together deal" · "starter pack product"
- abandoned cart recoveryautomated nudge sequence to shoppers who left items unbought"reminder when someone doesn't finish buying" · "you-left-something flow"
- UGC review widgetcustomer ratings, photos, and Q&A displayed on the PDP"the star ratings section" · "customer reviews with photos"
- wishlist / save for laterpersistent list of intended purchases across sessions"the heart button list" · "save it for next time"
- gift cardprepaid balance a recipient redeems against future orders"gift voucher" · "the card you buy for someone else"
- store creditnon-cash balance issued to a customer for future purchases"credit instead of a refund" · "money on your account"
- back-in-stock notificationemail/SMS signup on sold-out variants triggering when inventory returns"notify me when available" · "waitlist button on sold out"
- inventory synchronizationkeeping stock counts accurate across channels to avoid selling phantom units"stop selling things we don't have" · "stock levels across channels"
- AOV (average order value)average revenue per order; the lever upsells target"how much people spend per checkout" · "basket size"
- third-party logistics provider (3PL)outsourced warehouse that stores, picks, packs, ships your orders"someone else ships my boxes" · "warehouse company"
- dropshippingsupplier ships directly to customer; you never hold inventory"sell without stocking anything" · "supplier ships for me"
- preorderselling an item before it is available to ship"buy now ships later" · "reserve before it's released"
- returns portalself-serve flow for return authorization, labels, and refunds or exchanges"customer starts their own return" · "self-service return label"
- themestorefront design template controlling the store's layout and styling"the shop's design template" · "how the store looks"
Deeper in the field
- product variants purchasable combinations of product options such as size and color
- product search store search matching shopper queries to relevant products
- product merchandising selecting, grouping, ordering, and presenting products to drive sales
- swatch picker color/material chips that swap variant and product image
- quick add add a product to cart directly from the grid
- quick view preview a product in an overlay without leaving the grid
- sticky add-to-cart bar buy button that pins to viewport while scrolling long PDP
- 360 spin viewer drag-to-rotate multi-angle product imagery
- virtual try-on AR overlay letting shoppers preview products on themselves or in-room
- size chart measurement table helping shoppers pick the right size
- fit finder quiz recommending a size from shopper measurements and preferences
- theme sections editable page blocks merchants rearrange without touching code
- product configurator interactive builder pricing a made-to-order item as options change
- order bump small checkbox add-on offer placed inside the checkout flow
- post-purchase upsell one-click extra offer shown after payment, no re-entering details
- free-shipping threshold bar progress meter urging shoppers to add more for free delivery
- shipping method delivery service offered with price and estimated arrival
- order tracking customer-facing updates about an order's shipment progress
- backorder selling an item that is temporarily out of stock
- digital fulfillment automated post-payment file access for digital goods
- license-key delivery automated issuance of an unlock code after payment
- print-on-demand items manufactured per order from your artwork, no upfront stock
- BOPIS / click-and-collect buy online, pick up in store fulfillment option
- OMS (order management system) layer routing orders, splits, exchanges, and fulfillment across locations
- PIM (product information management) central system owning product copy, specs, media, attributes
- product feed structured catalog export syncing products to ads and marketplaces
- headless commerce storefront frontend decoupled from commerce backend via APIs
- composable commerce best-of-breed commerce stack assembled from microservices and APIs
- marketplace / multi-vendor platform where many sellers list under one storefront
- buy box winning seller slot on a shared marketplace product listing
- social commerce buying natively inside social platforms and creator content
- live shopping streamed video selling with in-stream product tags
- shoppable video video with tagged products and instant add-to-cart
- landed cost true per-unit cost including freight, duties, and handling
- MOQ (minimum order quantity) smallest batch a supplier will produce or sell
- private label manufacturer product sold exclusively under your own brand
- white label generic manufactured product rebranded by multiple sellers
- B2B / wholesale gated pricing logged-in tiered price lists hidden from retail shoppers