Design & Visual
Print & Production
Getting designs onto paper without surprises.
Busted
- Aqueous coating / varnishA thin clear liquid finish that seals printed ink and adjusts sheen without adding the thick plastic film of lamination.
- BleedExtra art running past the cut line so a slightly-off trim still lands in your design instead of leaving a white sliver.
- CaliperThe actual thickness of one sheet, not its weight. It decides how a card feels, how a fold behaves, and how wide a book spine becomes.
- CMYK vs RGBScreens mix light (RGB), presses mix ink (CMYK). Ink cannot reach the glowing colors a monitor can, so print comes back quieter.
- Coated vs uncoated stock; matte / satin / gloss finishCoated paper seals the surface so ink stays punchy; uncoated soaks it in and goes softer. Matte, satin and gloss set how much it shines.
- Color calibrationMeasuring and adjusting color devices to known targets so the screen, proof, and final print disagree as little as possible.
- Color profile / ICC profileA small file that tells software what a device's color numbers actually mean, so an image can be translated between screen, press and paper.
- Convert type to outlinesTurning live text into vector shapes so the file stops needing the font at all. Great for logos, terrible if you later need to fix a typo.
- Die cutCutting print into a custom shape with a blade bent to that outline, like a cookie cutter for paper: shaped stickers, windows, rounded tags.
- Dieline / cutting templateThe vector template showing where a printed piece gets cut, creased, and glued: a box drawn flat before anyone folds it.
- Digital stencil duplicator (Risograph/Riso)A stencil duplicator that makes cheap, bright, slightly misregistered prints with separate ink drums. The beloved Riso zine look.
- Digital vs offset printingDigital printing has almost no setup cost, so it wins at 50 copies. Offset burns metal plates: pricey to start, then cheapest by the thousand.
- Dot gainHalftone dots print larger or look larger than planned, so middle tones come off press darker and muddier than the file.
- Duplexed / two-ply stockTwo paper sheets bonded into one extra-thick stock, often mixing face colors or textures and turning the cut edge into part of the design.
- Edge paintingColor applied to a card's cut edges after trimming, turning the thickness into a visible accent. It works best on heavy or duplexed stock.
- Effective PPI / printer DPIHow many image pixels land in each printed inch. Scale a photo up in the layout and its effective PPI drops, so it prints soft.
- Flat size / finished sizeFlat size is the trimmed piece opened out; finished size is what remains after folding and final trimming. A4 folded once finishes at A5.
- Foil stampingMetallic film pressed onto paper with a heated die, so the logo shines like real metal instead of looking like flat gold ink.
- Fold typeThe named way panels fold and nest, such as gatefold, roll fold, or accordion. It decides panel widths, page order, and which side faces out.
- Font embeddingPacking font data inside a PDF so the printer sees the right typeface while the words stay live, searchable text.
- Four-color processFull-color printing made by layering halftone dots of cyan, magenta, yellow, and black ink instead of mixing a separate ink for every color.
- Gamut / out-of-gamutThe colors a device can reproduce. Out-of-gamut colors sit beyond that range, so conversion has to replace them with reachable ones.
- Grain directionThe direction most paper fibers run. Fold parallel to it for a clean bend; fold across it and thick stock can crack or spring open.
- Gutter / creep (shingling)The gutter keeps content out of the binding; creep is the outward page shift in a thick folded booklet that makes inner pages lose outer margin.
- Halftone screening / screen ruling (LPI)Turning photos into grids of larger and smaller dots so on-or-off ink can fake grey. LPI says how fine that dot grid is.
- ImpositionReordering pages on a press sheet so folding and trimming turn them back into a correctly numbered booklet or book.
- Ink coverage / TAC limitThe maximum combined CMYK ink allowed in one spot before the paper gets oversaturated, slow to dry, or prone to smearing.
- Kiss cut vs through cutKiss cut slices the peel-off sticker but leaves its backing sheet whole; through cut slices every layer into a loose shaped sticker.
- Large format / wide formatOversized printing for banners, posters, and signage, on rolls or rigid boards, where viewing distance lets you drop resolution hard.
- Letterpress; debossing; embossingLetterpress prints ink into a dent, debossing presses a shape down, embossing pushes it up. Finishes you feel with a thumb.
- Makeready / setup wasteThe time and throwaway sheets used to get a press aligned and on color before the first sellable copy. It makes short runs expensive.
- MoiréThe ghost pattern that appears when two fine grids overlap out of step: rescanned print, tight stripes, clashing halftone screens.
- Overprint vs knockoutKnockout punches a hole in the ink below so a color prints on bare paper; overprint prints on top and mixes with whatever is underneath.
- Pantone bridge / CMYK equivalentPantone's printed side-by-side guide to a spot color and its closest CMYK attempt, useful when a job must switch to four process inks.
- Paper grammage (gsm)How heavy a paper is, in grams per square meter. The number that decides whether your card feels flimsy or expensive.
- Paper stock / substrateThe actual material you print on: its weight, coating, color, and texture. Same file, different stock, completely different object.
- Perfect binding / saddle stitch / spiralThe three usual ways pages get held together: glued flat spine, folded and stapled through the middle, or a coil through punched holes.
- PreflightAn automated pass over your file that catches missing fonts, low-res images, stray RGB, and no bleed before the press does.
- PrepressEverything done to artwork after design and before press: color, bleed, resolution, fonts, proofs. The handoff, not the design.
- Press checkApproving the first live press sheets for color and registration before the printer commits the whole run.
- Print run / MOQThe run is how many copies get produced together; the MOQ is the fewest the printer will accept before setup stops making economic sense.
- Print-ready PDF (PDF/X)A PDF exported under a locked-down standard (PDF/X) that bakes in fonts, color, and bleed so the press sees what you saw.
- RegistrationHow exactly the separate ink layers line up. Off by a hair and edges get colored halos, like a badly printed comic book.
- Rich black vs 100% K blackFlat K-only black prints as washed-out grey over large areas. Rich black adds other inks underneath so it reads as truly deep black.
- Score / perforationA score is a pressed crease so thick paper folds without cracking; a perforation is a dotted line of tiny cuts so a piece tears off clean.
- Screen printingInk forced through a mesh stencil, one color at a time. It is the thick, punchy print used on T-shirts, posters, and signs.
- SeparationsThe artwork split into one printable channel per ink, such as four plates for CMYK plus one more for every spot color.
- SignatureOne press sheet folded into a bundle of pages, commonly 8, 16, or 32. Several signatures are gathered to make the book block.
- Simplex / duplex printingSimplex prints one face of a sheet; duplex prints front and back. Duplex also needs the right long-edge or short-edge flip direction.
- Soft proof / hard proofA soft proof simulates the printed result on a calibrated screen. A hard proof is the physical sample you hold before approving the run.
- Soft-touch / suede laminateA matte film that makes printed paper feel velvety or peach-soft while adding protection. The premium black-box feel.
- Spot color (for example, Pantone Matching System)A premixed named ink (like a Pantone number) printed on its own plate, so the brand color aims at one agreed target instead of a four-ink guess.
- Spot UVClear gloss varnish applied to chosen areas only, so the logo catches the light while the matte stock around it stays flat.
- TrappingA hairline overlap between printed colors that hides white gaps when the plates land a fraction out of alignment.
- Trim / safe areaTrim is where the blade lands. The safe area is the inner margin where your text is guaranteed to survive the cut.
- Trim marks; registration marksTrim marks are the corner lines showing where to cut; registration marks are the crosshair targets that check every ink plate lines up.
- UV coating / film laminationUV coating cures a liquid skin on the sheet; film lamination bonds on plastic. Laminate adds more protection, bulk, and tactile options.
- Variable data printingOne print design fed by a data file so every copy can carry a different name, image, offer, address, barcode, or QR code.
- Vector vs rasterVector art is math and stays sharp at any size; raster art is a fixed grid of pixels and turns to mush when you enlarge it.
- White ink / underbaseOpaque white ink laid under color so artwork stays bright on dark, colored, metallic, or transparent material.
The territory
30 core terms mapped for this field, ranked by how often builders reach for them. Each one is a future entry. Want to bust one? One entry, one file, one pull request.
- bleedextra art past the trim edge so cuts show no white"make the color go all the way to the edge" · "extra margin for cutting"
- CMYK vs RGBprint ink color model vs screen light model; colors shift"why my colors look dull when printed" · "screen colors don't match paper"
- effective PPI / printer DPIimage pixels per inch; 300 for print, 72 for screen"why my image printed blurry" · "is this photo big enough to print" · "300 dpi"
- trim / safe areafinal cut line and inner margin keeping text from being sliced"don't put text too close to the edge" · "the cut line"
- print-ready PDF (PDF/X)locked-down PDF standard printers accept without surprises"the file the printer actually wants" · "export for the print shop"
- preflightautomated file check for missing fonts, low-res images, bad color"check the file before printing" · "will the printer reject this"
- prepresspreparing and checking artwork before proofing, plates, or press"getting the file ready for the printer" · "the step before it goes on press"
- paper stock / substratethe material printed on: its coating, color, texture, and opacity"what kind of paper" · "what it's actually printed on"
- paper grammage (gsm)grams per square meter of paper mass; heavier feels sturdier"thick cardstock feel" · "flimsy vs sturdy paper" · "paper weight"
- vector vs rastermath-defined art scales infinitely; pixel art degrades"logo that stays sharp at any size" · "why it pixelates when enlarged"
- convert type to outlinesturn text into shapes so fonts can't substitute"so the printer doesn't need my font" · "outline the text"
- spot color (for example, Pantone Matching System)premixed named ink for exact brand color consistency"the exact brand color ink" · "Pantone color"
- rich black vs 100% K blackblack mixed with other inks for depth vs flat K only"why my black looks grey" · "make the black really black"
- coated vs uncoated stock; matte / satin / gloss finishhow the stock is treated, plus the sheen level chosen"shiny or not shiny paper" · "the fingerprint-proof one"
- digital vs offset printingtoner/inkjet for short runs vs plates for volume economy"cheap for 50 vs cheap for 5000" · "which printing method"
- soft proof / hard proofon-screen simulation vs physical sample before the full run"test print before we commit" · "preview how it'll actually print"
- color profile / ICC profileruleset translating colors between devices and paper"the color settings file" · "how the printer knows my colors"
- perfect binding / saddle stitch / spiralglued spine vs folded-and-stapled vs coil binding"how the book is held together" · "stapled or glued"
- score / perforationcrease for clean folding; dotted cut line for tearing"so it folds without cracking" · "the tear-off line"
- die cutcustom-shaped cut using a shaped blade"cut into a weird shape" · "cutout shape"
- dieline / cutting templatevector outline showing cuts, folds, glue areas for packaging"the flat unfolded box template" · "the fold-and-cut guide"
- trim marks; registration markscorner cut guides vs targets aligning the separate ink plates"those little corner lines" · "crop marks"
- registrationalignment of the separate ink plates"colors printed slightly off" · "fuzzy doubled edges"
- overprint vs knockoutink printed on top vs hole punched in the layer beneath"why my white text disappeared" · "layers of ink"
- spot UVglossy varnish on selected areas over matte stock"shiny bit on top of the matte" · "glossy accent"
- foil stampingmetallic film pressed on with heat for shine"shiny gold logo" · "metallic effect on the card"
- letterpress; debossing; embossinginked impression; recessed image; raised image, three distinct processes"pressed-in texture you can feel" · "raised lettering"
- halftone screening / screen ruling (LPI)continuous tone rendered as dots; LPI sets the screen frequency"the dot pattern in printed photos" · "comic book dots"
- moiréugly interference pattern from overlapping screens or rescanned art"weird wavy pattern in the print" · "shimmering grid"
- large format / wide formatoversized output for banners, posters, signage"printing a giant banner" · "poster-size printing"
Deeper in the field
- imposition arranging pages on a press sheet so folding orders them correctly
- trapping tiny overlap between colors hiding misregistration gaps
- ink coverage / TAC limit total ink percentage cap before paper saturates and smears
- variable data printing each printed piece personalized from a data source
- four-color process full color built from cyan, magenta, yellow, and black inks
- separations splitting artwork into one plate per ink
- gamut / out-of-gamut range of reproducible colors; screen colors ink cannot hit
- Pantone bridge / CMYK equivalent closest process-ink match to a spot color
- color calibration aligning displays and output devices for predictable color reproduction
- dot gain ink spreading on press, darkening midtones from the file
- caliper physical paper thickness, distinct from grammage or basis weight
- grain direction paper fiber alignment; folding against it cracks
- flat size / finished size dimensions before folding vs final trimmed or folded dimensions
- fold type named geometry such as gatefold, roll fold, or accordion fold
- gutter / creep (shingling) inner binding margin; thick-book page shift toward outer edge
- signature folded sheet forming a group of pages, usually 8/16/32
- simplex / duplex printing printing one side of a sheet vs both sides
- duplexed / two-ply stock two sheets bonded, often with a colored core edge
- edge painting ink applied to the card's cut edges as an accent
- UV coating / film lamination UV-cured liquid coat vs bonded plastic film over the sheet
- aqueous coating / varnish liquid protective finishes distinct from lamination and spot UV
- soft-touch / suede laminate velvety tactile film finish
- kiss cut vs through cut cutting only the sticker layer vs the backing too
- white ink / underbase opaque white layer supporting color on dark or transparent substrates
- font embedding packaging font data inside a PDF without converting text to shapes
- screen printing ink pushed through a mesh stencil, common on apparel and posters
- digital stencil duplicator (Risograph/Riso) soy-ink duplicator producing bright, misregistered, zine-style prints
- press check attending the run to approve color before full production
- makeready / setup waste sheets consumed dialing in the press, drives short-run cost
- print run / MOQ production quantity and the minimum quantity a printer will accept