Operate

Business & Client Ops

Running the business: contracts, scope, and getting paid for the work.

The territory

30 core terms mapped for this field, ranked by how often builders reach for them. Each one is a future entry. Want to bust one? One entry, one file, one pull request.

  • statement of work (SOW)contract exhibit defining deliverables, timeline, and acceptance for one project"the doc that says exactly what I'm building" · "the deliverables list they sign"
  • scope creepunbilled work added incrementally after scope was agreed"they keep asking for one more thing" · "the project that never ends"
  • change orderformal amendment adding scope, cost, and time to a signed contract"the extra-work form" · "a paid yes to a new request"
  • master service agreement (MSA)umbrella contract of standing terms; projects attach as SOWs"sign once, do many projects" · "the big legal doc up front"
  • retainerrecurring fee reserving capacity or a fixed monthly scope"monthly fee to keep me around" · "a subscription for my time"
  • fixed-price vs time-and-materialsflat project price versus billing actual hours and costs"flat fee or hourly" · "one price versus the meter running"
  • net termsdays a client has to pay after invoice date (Net 30)"how long before they have to pay" · "the 30 days thing on invoices"
  • upfront depositportion of fee collected before work begins"money before I start" · "50% to book the slot" · "the upfront"
  • milestone billinginvoicing tied to completed project stages rather than time"get paid in chunks as I finish parts"
  • kill feepayment owed if client cancels mid-project"what I get if they bail" · "cancellation payment"
  • acceptance criteriawritten conditions that mark a deliverable as done and payable"how we agree it's finished" · "the definition of done"
  • scope of work exclusionsexplicit list of what the fee does not include"the list of what I'm not doing" · "what's not included"
  • discoverypaid initial phase to define problem, scope, and estimate"the figure-out-what-they-need phase" · "paid research before the real project"
  • value-based pricingprice set by client's outcome value, not hours spent"charge for the result not the time"
  • effective hourly ratetotal fee divided by actual hours; true profitability measure"what I really made per hour"
  • utilization rateshare of available hours that are billable"how much of my week is paid work"
  • proposalpersuasive pre-contract document pitching approach, scope, and price"the pitch doc with pricing"
  • client onboardingstructured intake sequence: contract, payment, access, kickoff"the getting-started checklist for new clients"
  • kickoff callfirst working session aligning goals, roles, and schedule"the meeting where we start for real"
  • revision roundscontractually capped number of feedback-and-fix cycles"how many times they can ask for changes"
  • stop-work clauseright to pause delivery when payment or inputs stall"pause work until they pay" · "the right to down tools"
  • dunningautomated escalating reminders chasing overdue or failed payments"the nagging emails about unpaid invoices"
  • project profit marginrevenue minus true delivered cost, as a percentage"what I actually keep from this job" · "how much of the fee is profit"
  • client intake formqualifying questionnaire filtering and briefing prospects before a call"the form that screens out bad leads"
  • rush feepremium surcharge for compressed timelines or queue-jumping"extra charge for a tight deadline"
  • client offboardingfinal transfer of assets, credentials, docs, and ownership"handoff" · "giving them everything at the end"
  • project briefshort document capturing goals, audience, constraints, success measures"the one-pager describing the job"
  • retainer scope guardrailsexplicit inclusions and exclusions defining a monthly retainer"what the monthly fee does and doesn't cover"
  • capacity planningforecasting committed work against available hours before saying yes"can I actually take this on"
  • late fee / interest clausecontractual penalty accruing on overdue invoices"charging them for paying late"

Deeper in the field

  • invoice itemized payment request stating amount, due date, and payment instructions
  • payment schedule contracted dates or milestones when specific amounts become payable
  • service agreement standalone contract governing one engagement without an umbrella MSA
  • quote fixed offer to perform defined work at a stated price
  • estimate nonbinding forecast of project cost, effort, or duration
  • client sign-off recorded approval confirming a deliverable or milestone is accepted
  • termination clause contract terms governing how either party may end the engagement
  • purchase order (PO) client authorization often required before invoicing can begin
  • expense reimbursement terms for passing approved project expenses through to the client
  • collections escalation process for recovering invoices still unpaid after reminders
  • minimum engagement smallest fee or commitment accepted for taking on client work
  • accounts receivable (AR) aging report bucketing unpaid invoices by how overdue they are
  • runway months of operation remaining at current cash burn
  • good-better-best pricing packaged options anchoring the client toward a middle choice
  • CRM pipeline staged view of deals moving from lead to signed
  • client-supplied dependency work blocked pending client assets, access, or approvals
  • escalation path named contacts and steps for unblocking stalled decisions
  • single point of contact (SPOC) one client-side decision-maker who consolidates feedback
  • weekly status update recurring written progress, blockers, and next-steps report
  • project burn rate pace of consuming a budgeted hour or fee pool
  • anchoring (pricing) presenting a high reference price to reshape perceived value
  • subcontracting / white-label delivery delivering under another agency's brand or hiring one out
  • referral fee commission paid for a lead that converts to a client
  • contingency buffer extra time or budget reserved for unknowns
  • quarterly business review (QBR) recurring meeting reviewing results and renewing scope