Eyebrow (overline)
The tiny label above a headline that names the category, audience, or context before the main promise lands.
See it
What it is
An eyebrow is the small label above a headline. It gives the headline a frame before the reader reaches it: a category, audience, series name, product area, or stage in a flow. Publishers also call it an overline or kicker.
Reach for one when the same headline could mean different things without a little routing information. 'For finance teams' above 'Close the books in half the time' lets the headline spend its words on the promise instead of the audience.
Gotcha: an eyebrow is navigation-sized copy, not a second headline. Keep it short and factual. 'Powerful financial innovation' adds fog, while 'Accounts payable' tells the reader where they are. Kicker can mean other things in journalism, so name the placement when handing off the copy.
Ask AI for it
Write an eyebrow and headline pair for this page. Make the eyebrow a factual category or audience label of 2 to 4 words, and make the headline carry the outcome without repeating it. Return semantic HTML with the eyebrow in a p element immediately before the h1. Add CSS that uses text-transform: uppercase and letter-spacing: 0.08em on the eyebrow, while preserving sentence case in the source text.