Editorial calendar
The shared schedule showing what content publishes, on which channel, on what date, and who owns each step before it goes live.
See it
What it is
An editorial calendar turns content intentions into dated commitments: what will publish, where, when, for whom, and who owns the next move. A useful row carries the topic, format, channel, owner, status, due date, publish date, and campaign or goal. Whether it lives in a spreadsheet, Trello, or Google Calendar matters less than everyone looking at the same version.
Reach for it once several people, channels, or deadlines are involved. It reveals collisions before they happen, gives reviewers a real queue, and stops a launch from producing six posts in one week and silence for the next three.
Gotcha: a calendar is not a content strategy. Filling every Tuesday with a post answers when, not why. Keep room for news and delays, and separate the publish date from all the earlier dates needed to brief, draft, review, approve, and produce the asset.
Ask AI for it
Build a 12-week editorial calendar for [campaign] as a CSV I can paste into Google Sheets. Use ISO 8601 dates and include: working title, audience, content pillar, format, channel, owner, brief due, draft due, review due, publish date, status, and campaign goal. Apply these team capacities and blackout dates: [inputs]. Balance channels and pillars without inventing extra publishing capacity. Return a calendar table first, then CSV with one row per deliverable, then a second CSV using Google Calendar's import headers (Subject, Start Date, Start Time, End Date, End Time, All Day Event, Description) with one event per publish date.