Dek (standfirst)
The supporting sentence under a headline that adds the context, detail, or payoff the big line leaves out.
See it
What it is
A dek is the supporting line directly under a headline. It adds the detail the headline cannot carry: who this is for, what changed, why it matters, or what the reader will get. In British publishing the same job is commonly called a standfirst; 'deck' is another spelling you will encounter.
Reach for one when a short headline needs context before the body starts. A useful dek extends the promise with a concrete fact, outcome, or qualification, so a reader can decide whether to keep going without opening the first paragraph.
Gotcha: repeating the headline in smaller type is not support. If the headline says 'A faster way to invoice', the dek should name the speed, audience, or mechanism, not say 'Invoice faster'.
Ask AI for it
Write one headline and one dek for this page using the inverted pyramid technique. Keep the headline under 10 words. Put the most decision-useful detail in the dek: audience, concrete outcome, timeframe, or qualification. Keep the dek to one sentence and 25 words maximum. Do not repeat any headline phrase in the dek. Return only two labeled lines: Headline and Dek.