Content ops
The roles, workflow, tools, and rules that keep content moving from request through review, publication, maintenance, and retirement.
See it
What it is
Content ops is the operating system behind content: the roles, workflow, templates, tools, permissions, and measurements that move a piece from request to published and maintained. It answers practical questions such as who can brief work, who reviews legal claims, where the approved source lives, and what happens after publication.
Reach for it when good writers are still missing deadlines, approvals happen in private messages, or nobody owns old pages. Map the real workflow, name one accountable owner per stage, set entry and exit criteria, limit work in progress, and include maintenance and retirement instead of treating publish as the finish line.
Gotcha: buying a CMS or adding Jira statuses does not create content ops. A workflow with nine approvals can make every responsibility visible while making shipping impossible. Measure wait time and rework, remove approvals that catch nothing, and keep an exception path for urgent corrections.
Ask AI for it
Build a content operations workflow in Jira using a Kanban board with explicit work-in-progress limits. Define issue types for request, brief, draft, review, publish, update, and retire; give each status entry criteria, exit criteria, one accountable role, service-level target, and required fields. Add separate paths for legal review, localization, and urgent corrections. Return the Jira status map, RACI matrix, automation rules, dashboard measures for wait time and rework, and a weekly operating cadence.