Content audit
A page-by-page inventory that judges whether existing content is accurate, useful, current, owned, and worth keeping.
See it
What it is
A content audit is an inventory with judgment attached. It records what exists, then tests each item against a real need: is it accurate, useful, findable, current, on-brand, performing, owned, and still worth maintaining? A Screaming Frog crawl can supply the URL list, but the audit starts when a human adds evidence and a decision.
Reach for it before a migration, redesign, content strategy, or major cleanup. Start with URL, title, format, audience, purpose, owner, last reviewed date, traffic evidence, quality notes, and one action: keep, update, consolidate, redirect, or remove.
Gotcha: counting pages is an inventory, not an audit. A traffic number alone is not a verdict either. A low-traffic policy page may be legally essential, while a high-traffic page can be wrong. State the criteria before scoring so stakeholder preference does not become the hidden rubric.
Ask AI for it
Audit this Screaming Frog URL export using the supplied Google Search Console and GA4 data. Create one row per canonical URL with title, purpose, audience, owner, last reviewed, clicks, impressions, engaged sessions, accuracy notes, duplication notes, and one recommendation: keep, update, consolidate, redirect, or remove. Score accuracy, user need, findability, performance, and maintenance cost from 1 to 5. Explain every recommendation in one sentence, flag missing evidence, and finish with totals and the 10 highest-priority actions.