Body copy
The paragraphs under the headline that do the actual explaining, convincing, and detail-supplying once attention is won.
See it
What it is
Body copy delivers whatever the headline promised. It carries the proof, the specifics, the numbers, the objections, and the boring-but-required detail: what it costs, what it needs, what happens next. The headline earns attention; body copy has to keep it, sentence by sentence.
What makes it work: a short first sentence, one idea per paragraph, active voice, second person, and specifics instead of adjectives ('sets up in 4 minutes' beats 'lightning fast'). Subheads let the majority who skim still follow the argument. Read it aloud, and split any sentence where you run out of breath.
Gotcha: body copy is where feature lists go to die. A paragraph describing what the product has rather than what the reader gets is spec-sheet text in a paragraph costume. And nobody reads a wall: 150 words with no subhead, list, or break gets skipped whatever it says.
Ask AI for it
Write the body copy for this section, sitting under the headline '[headline]'. Audience: [who]. Length: [n] words. Rules: open with a sentence under 12 words, one idea per paragraph, active voice, second person, concrete specifics instead of adjectives (name numbers, timeframes, real constraints), a subhead every 2 to 3 paragraphs. Translate every feature into the reader's outcome. Answer the biggest objection in the middle, not at the end. Ban filler openers like 'In today's world'. Close on a single next action.