Title tag
The <title> element: your page's clickable headline in search results and the label on the browser tab. The highest-leverage 60 characters you own.
See it
What it is
One tag in the head: <title>Page name | Brand</title>. It becomes the clickable link in search results, the browser tab label, the bookmark name, and the fallback text when someone pastes your URL somewhere. There is no separate 'meta title' tag, whatever your SEO plugin labels the field.
Front-load it. The specific thing first, brand last, because Google truncates around 55 to 60 characters (really around 600 pixels) and mobile cuts sooner. One page, one title, unique across the whole site: duplicate titles usually mean two of your own pages are fighting for the same query. Use the words searchers type, not the internal product codename.
Gotcha: Google rewrites titles it dislikes, and it does so often, usually swapping in your H1 or plain site name. Treat a rewrite as feedback. It happens most to titles that are keyword-stuffed, mostly boilerplate, or disconnected from the page body. Also, the title tag is not the H1. The title sells the click on the results page, the H1 orients the reader who already arrived, and they are allowed to differ.
Ask AI for it
Write title tags for these pages. Each one: under 60 characters, unique across the site, with the specific page subject or target query in the first 30 characters and the brand appended after a pipe only if it still fits. No keyword stuffing, no 'Home' or 'Welcome to', no identical boilerplate prefix on every page. Output ready-to-paste <title> tags, and flag any page where the title and the H1 describe meaningfully different things.