Technical SEO
The site plumbing that lets search engines find, render, understand, and index pages. It clears technical blockers; it cannot make weak content win.
See it
What it is
Technical SEO is work on how a site exposes, serves, renders, and labels pages for search engines. It covers crawl paths, HTTP status codes, robots.txt, XML sitemaps, canonical URLs, JavaScript rendering, structured data, and performance problems that prevent people or bots from using the page reliably.
Reach for it when good content is trapped behind a technical failure: important URLs are orphaned, Googlebot receives a 403, canonicals collapse distinct pages, or the main copy appears only after a script crashes. Google Search Console, server logs, and a crawl from a tool such as Screaming Frog reveal different parts of that path.
Gotcha: it is eligibility work, not a substitute for relevance or authority. A perfect sitemap cannot make a thin page deserve a rank. Fix failures that block discovery, indexing, or use before polishing low-impact audit warnings just because a crawler colored them red.
Ask AI for it
Run a technical SEO audit with Screaming Frog, Google Search Console, PageSpeed Insights, and server access logs. Check internal <a href> crawl paths, HTTP status codes, redirect chains, RFC 9309 robots.txt rules, XML sitemap membership, robots meta and X-Robots-Tag directives, rel=canonical targets, rendered HTML, structured data, and Core Web Vitals. Prioritize each finding by whether it blocks crawling, indexing, rendering, or real user access, then give the exact code or configuration change for every critical issue.