Sitelinks
Extra links to important pages shown beneath a main Google result, like Pricing or Contact under a brand's homepage.
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What it is
Sitelinks are the extra destination links Google sometimes places under one main organic result. A brand search might show Pricing, Documentation, Careers, and Contact beneath the homepage, letting the searcher skip straight to the part they want. The name is also used for paid ad assets, but those are configured in Google Ads; organic sitelinks are generated automatically.
You cannot submit a preferred set. You can make the choice easy with a clear site hierarchy, concise unique page titles, descriptive internal anchor text, and important pages linked from navigation or other prominent pages. Reach for those fixes when a branded result omits a major section or chooses a low-value utility page instead.
Gotcha: structured data is not a sitelinks switch, and there is no organic sitelink report where you pin or reorder them. Google retired the separate sitelinks search box, so old advice to add WebSite SearchAction markup is solving a feature that no longer appears. Build navigation for people first and treat sitelinks as an algorithmic summary of that structure.
Ask AI for it
Restructure this site to make useful organic Google sitelinks more likely. Put the six most important destinations in semantic <nav> links, give each destination a unique descriptive <title> and H1, use consistent anchor text wherever it is linked, and remove low-value utility pages from prominent navigation. Ensure every preferred page is indexable, self-canonical, present in the XML sitemap, and reachable from the homepage in one click. Do not add schema.org SearchAction or promise an exact sitelink order, because Google's organic sitelinks are selected automatically and the sitelinks search box has been retired.