Meta description

The short pitch under your title in search results. It does not affect ranking, only whether anyone bothers to click.

the little grey text under the linkthe search blurbmeta descmeta discriptionthe description under the title on Googlepage summary tagthe snippet Google showsthe two lines of preview text

See it

Live demo coming soon

What it is

One tag: <meta name='description' content='...'>. Search engines may use it as the snippet under your title, and chat apps fall back to it for link previews when Open Graph tags are missing. It has not been a ranking factor for well over a decade. It is ad copy for a result, and its only job is the click.

Aim for roughly 150 to 160 characters, one per page, written as a benefit sentence containing the searcher's own words (matched terms get bolded in results, which is free attention). A light call to action helps where it fits naturally. Pages you would never write copy for, like paginated archives, are fine without one.

The big misconception: Google ignores your description most of the time, preferring a passage lifted from the page that matches the specific query someone typed. That is working as intended, since one static sentence cannot answer every query a page ranks for. Hand-write descriptions for your money pages, let the rest be generated, and never ship the same templated description across a thousand URLs.

Ask AI for it

Write meta descriptions for these pages. Each one: 150 to 160 characters, unique, active voice, containing the target query in natural phrasing, stating the concrete thing the reader gets, and ending with a light call to action. No keyword lists, no sentences that get cut off mid-thought, no boilerplate shared between pages. Output ready-to-paste <meta name='description' content='...'> tags and note the character count for each.

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title tagserpopen graph tagsfeatured snippetsearch intent

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