Local pack
The map and usually three business listings Google shows for local searches such as 'dentist near me.'
See it
What it is
The local pack is the map block Google inserts for searches with a place attached, whether the query says 'near me' or merely implies it, like 'dentist' or 'coffee'. It usually shows three businesses with ratings, hours, directions, and a route into Google Maps. The details come largely from each business's Google Business Profile, not from an ordinary blue-link result.
Reach for it when the next action is local: visit, call, book, or get directions. Keep the Business Profile category, address or service area, hours, phone number, photos, and landing page accurate, then make the same facts consistent on the site. Reviews help people choose, while the location page gives Google enough detail to match the business to a specific service and place.
Gotcha: it is not a normal ten-blue-links ranking with a map painted on top. Distance matters alongside relevance and prominence, so a perfect page cannot make a business physically closer to every searcher. Stuffing city names into the business name or cloning thin pages for every suburb does not fix that constraint and can create new problems.
Ask AI for it
Prepare this business to compete in Google's local pack. Audit its Google Business Profile and give me the exact corrected primary category, secondary categories, address or service area, regular and holiday hours, phone number, appointment URL, services, and business description. Then write one useful location landing page with the same name, address, and phone details, a real service-area explanation, directions, parking or access notes, and customer-facing FAQs. Add Schema.org LocalBusiness JSON-LD using only verified facts I provide. Do not invent reviews, locations, awards, or years in business, and do not add place names to the official business name unless they are part of it.