Entity
A person, place, brand, product, or idea a search engine treats as one identifiable thing with facts and relationships.
See it
What it is
An entity is a distinct thing a search engine can identify: a person, company, place, product, event, or concept. Keywords are strings; entities are nodes with identities and relationships. 'Jaguar' can be a cat, a car brand, or a sports team, and the surrounding words help the engine choose the right node. Google's Knowledge Graph, launched in 2012, made that model visible in ordinary search.
Reach for entity work when names collide or facts about a brand are scattered. Use one canonical name, a clear About page, consistent author and organization details, and schema.org JSON-LD with stable @id values. Link only to profiles and records that identify the same thing so machines can connect mentions across the site and the wider web.
Gotcha: adding Organization markup does not create notability or force a Knowledge Panel. Structured data states your claim; independent sources and consistent real-world evidence help establish it. The sameAs property is especially easy to abuse: it means identical identity, not merely related, so a partner, founder, or trade group does not belong in a company's sameAs list.
Ask AI for it
Create a consistent entity graph for this site using schema.org JSON-LD. Give the main Organization or Person a stable absolute @id, canonical name, url, logo or image, and only verified sameAs URLs for profiles that represent that exact entity. Reference the same @id from Article author or publisher, Product brand, and WebSite publisher nodes instead of duplicating them. Reconcile conflicting names and URLs against the visible About and contact pages, emit no unsupported facts, and validate the final graph with Schema.org Validator. List every ambiguous name that still needs human disambiguation.