E-E-A-T
Google's shorthand for page credibility: real experience, real expertise, recognized authority, and basic trustworthiness.
See it
What it is
Experience, Expertise, Authoritativeness, Trust. It comes from Google's Search Quality Rater Guidelines, the manual human raters use to grade results. Raters do not change your ranking directly; their scores tell Google whether an algorithm change made results better. So E-E-A-T is a description of what Google is aiming at, not a dial in your CMS.
Trust sits at the center and the other three feed it. Experience is the newest letter: did the writer actually use the thing, go to the place, cook the recipe. In practice that means named authors with real bios and traceable credentials, first-hand detail and original photos rather than stock, cited sources, visible ownership and contact and refund information, honest publish and update dates, and other sites treating you as the source. It matters most on YMYL topics (your money or your life): health, finance, legal, safety.
Gotchas: bolting an author box onto generic content creates nothing, because the signal is the credential being real and checkable elsewhere. And no tool measures this. Any vendor reporting 'your E-E-A-T score is 62' invented the number.
Ask AI for it
Audit this page against E-E-A-T using only the evidence I supply. Letter by letter, list what the page can actually prove: experience (first-hand notes, tests I ran, photos I took), expertise (credentials on file for the named author), authority (citations and mentions from elsewhere), trust (ownership, contact details, policies). Surface the credentials and first-hand notes I gave you in the copy where a reader would look for them, and add the trust block: who runs this site, how to contact them, and any policy relevant to the topic. Never invent an author, a credential, a test, a date, or a source. Where a claim needs proof I have not handed you, leave an explicit TODO naming exactly what is missing, and list every passage that still reads as anonymous or borrowed.