Custom product page
A campaign-specific version of your store page, with different screenshots and copy but the same app behind it.
See it
What it is
A custom product page is a second version of your store listing for a specific audience or campaign. Apple's Custom Product Pages can have their own screenshots, app previews, and promotional text, reached through a unique URL. Google Play's neighboring feature is a Custom Store Listing. The app and product identity stay the same; the sales story changes.
Reach for one when an ad promises a use case that your default listing buries. A budgeting campaign can land on budgeting screenshots, while a receipt-scanning campaign can lead with the scanner. Match the first two panels and their language to the ad, then compare page views, installs, and conversion with the default page.
Gotcha: the variant shares the submitted app and build. It still goes through store review, every claim needs proof inside that build, and people who arrive at the default listing never see the campaign version. A campaign link that drops the custom page identifier, the ppid parameter Apple Search Ads and other networks carry on the App Store URL, quietly throws away the whole setup.
Ask AI for it
Build a custom listing plan for this app and campaign: [paste app description, audience, ad copy, and destination URL]. Create one Apple App Store Connect Custom Product Page and one Google Play Custom Store Listing. For each, return the exact promotional text, a 6-panel screenshot sequence using only these supplied captures [attach], the URL field where I will paste the console-generated link, and a table mapping every ad claim to the panel that proves it. Keep the default product page unchanged and never invent the store URL. Add UTM parameters to the media-side tracking URL, preserve the store's custom page identifier through every redirect, and define a campaign-versus-default readout using product page views, installs, and conversion rate. Note that this is a traffic comparison, not a split test; say so, and point me at Product Page Optimization if I want a real A/B test.