Target audience
The specific people an offer is built for: the group whose problem, situation, and buying trigger shape the campaign.
See it
What it is
A target audience is the specific group an offer and its marketing are built to reach. A useful description goes beyond age and location: it names the situation they are in, the problem they feel, what they have already tried, and what would make them act now.
Choose it before writing the offer, ad, or landing page. The audience decides which benefit leads, which objections need answering, where the message runs, and what counts as convincing proof. One product can have several target audiences, but one campaign usually needs a clear primary one.
Gotcha: 'everyone who needs this' is not a target. Neither is a costume made from demographics, such as 'women 25 to 44 who like wellness'. If the description does not change the message, offer, or channel, it is not specific enough to guide the work.
Ask AI for it
Write a target-audience brief for [offer] using the Jobs to Be Done technique. Use only [customer interviews, reviews, sales notes, and analytics] as evidence. Name the primary audience, the situation that triggers their search, the job they are hiring the product to do, three desired outcomes, three objections, alternatives they use now, words they use verbatim, and explicit exclusions. Finish with one sentence in this form: 'For [people] who [situation], [offer] helps them [outcome] without [objection].'