Objection handling
Answering the doubts in the buyer's head (price, effort, trust, fit) right on the page, before they become reasons to leave.
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What it is
Every visitor runs a silent list of reasons not to buy: too expensive, too much work to switch, probably not built for my case, what if it's junk, what if I get stuck. Objection handling is putting the answers on the page, in the buyer's own words, near the moment the doubt shows up. Classic buckets from sales training: price, time, trust, fit, and authority (someone else has to approve it).
The usual formats: an FAQ accordion under the pricing block, a 'this is for you / this is not for you' pair, a comparison table against the obvious alternative (including 'doing nothing'), a migration or setup section that answers 'how long will this take me', and testimonials chosen because each one kills a specific doubt rather than saying 'great product'. Source the objections from sales calls, support tickets, and churn surveys, not from a brainstorm.
Gotcha: you can plant an objection nobody had. Writing 'no, we are not a scam' or a long defense of your price makes a calm reader suspicious. Answer real, frequent doubts plainly and briefly, and put the answer where the doubt fires (next to the price, next to the signup button), not buried on a separate FAQ page.
Ask AI for it
Write an objection-handling section for this landing page. Take the five most likely reasons a visitor hesitates (price, switching effort, trust, fit for their use case, and needing approval from someone else), phrase each as the buyer would actually say it in first person, and answer each in two sentences max using only [pricing, policies, product facts, and research supplied]. Where the supporting fact is missing, leave an explicit [evidence needed] placeholder rather than inventing a number, a policy, or a claim. Render as an accordion placed directly under the pricing block, with the two most common objections open by default. No defensive tone, no marketing adjectives.