Lead magnet
A free, genuinely useful thing you hand over in exchange for an email address.
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What it is
A lead magnet is something useful you give away in exchange for contact details, usually an email address. Classic formats: a checklist, a template or spreadsheet, a swipe file, a short course, a calculator, a free audit, a sample chapter. The trade has to feel fair in the two seconds someone spends looking at the form.
Reach for one when your product has a long consideration cycle and most visitors are not ready to buy today. The best magnets solve one narrow problem completely and are consumable in under ten minutes, which is why a 3-page checklist reliably outperforms a 40-page ebook nobody opens. Match the magnet to the product: if it attracts people who will never buy, you built a mailing list, not a pipeline.
Gotcha: the metric that matters is qualified leads, not opt-ins. A generic giveaway (an Amazon voucher, 'our free guide to marketing') spikes signups and poisons your list with people who wanted the free thing and nothing else. Also deliver instantly on the confirmation screen as well as by email, because deliverability will eat some percentage of your welcome sends no matter what you do.
Ask AI for it
Design a lead magnet funnel for this product. Propose three magnet concepts that solve one narrow problem the product also solves, each consumable in under 10 minutes (checklist, template, or calculator, not an ebook). Then write the opt-in block: benefit-led headline naming the outcome, three bullets on what is inside, a preview image of the asset, a single email field, and a button labeled with the thing ('Send me the checklist'), not 'Submit'. Add the confirmation screen with an instant download link and a one-line next step toward the product.