Corporate Memphis
The flat vector illustration style of tech marketing: faceless people with noodle limbs and huge hands in a two-color brand palette.
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What it is
'Alegria' is the illustration system the studio Buck built for Facebook around 2017: one company's system, and the example that pushed the look everywhere, but not a name for the whole style. The style itself never got an official one, so the internet supplied 'Corporate Memphis', borrowing the confetti geometry of 1980s Memphis design minus the clashing color. The traits are easy to list: flat vector shapes with no outline, elongated rubbery limbs, oversized hands and small heads, blank or barely-there faces, non-literal skin tones (purple, teal, coral), and a two or three color brand palette applied over everything.
It took over because it scales. No shading, no photo shoot, no model releases, endless recombination of the same parts, and figures generic enough that nobody has to decide who is being depicted. Reach for it when you need a lot of consistent illustration cheaply and want to read friendly and neutral.
Gotcha: it is now shorthand for 'generic startup', and people mock it on sight, so using it earnestly in 2026 can read as parody. If you want the production benefits without the cliche, keep the flatness and the palette discipline but change the figure language: real proportions, grain or paper texture, a visible line weight, or drop the people entirely and illustrate objects.
Ask AI for it
Illustrate this in the Corporate Memphis / Alegria style: flat vector shapes, no outlines, no gradients, no shading. Draw the people with elongated bendy limbs, oversized hands, small heads, and blank faces, in non-literal skin tones. Use a three-color palette (one brand color, one accent, one neutral background) and scatter simple geometric props (circles, arcs, leaves) around the figures. Keep the composition open and friendly, with plenty of flat background space.