Touchpoint audit
A complete list of everywhere the brand appears, with each item checked and scored against the same identity rules.
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What it is
A touchpoint audit is a census of every place people meet the brand, followed by a consistency check. It covers the obvious pieces, such as the website and packaging, plus the easily missed ones: favicons, empty states, email footers, invoices, support macros, job ads, returns labels, and reception signs. Each item gets evidence, an owner, and a score against the brand guidelines.
Reach for one before a rebrand rollout, after a merger, or whenever many teams and vendors have made the identity drift. Mapping touchpoints by journey stage exposes the operational pieces that a gallery of polished campaign work will miss.
Gotcha: the inventory goes stale as soon as nobody owns it. Record a next review date and make the responsible team approve the fix. Do not hide one broken checkout, legal notice, or safety label inside a healthy average score; critical failures need their own flag.
Ask AI for it
Run a touchpoint audit for '[BRAND]' and produce a spreadsheet with one row per website page, app state, social profile, ad, email, sales deck, package, invoice, support reply, sign, and internal template. Record the journey stage, audience, URL or file, screenshot, channel, owner, and last-updated date. Score logo, color, typography, voice, naming, and claims from 0 to 3 against the supplied brand guidelines; add a separate WCAG 2.2 contrast check for digital items. Assign fixes with a RACI matrix, flag critical failures without averaging them away, and return a prioritized 30-day remediation backlog with review dates.