Reversed / knockout logo
The light version of your logo built for dark or photo backgrounds, where the mark reads as knocked out of the background.
See it
What it is
A reversed (or knockout) logo is the light-on-dark version of the mark, made for dark backgrounds, photos, and video. The word 'knockout' comes from print: instead of laying white ink down, the shape is knocked out of the surrounding ink so the paper shows through. On screen it is just the light variant, usually solid white or a single pale brand tint.
Reach for it any time the logo sits on a dark header, a dark mode UI, a photographic hero, a black t-shirt, or a video lower third. Ship it as its own file in the logo suite. If the mark must sit on a busy photo, add a scrim (a dark gradient or a semi-opaque block) rather than hoping contrast works out.
Gotcha: a reversed logo is not a CSS filter invert. Light shapes on dark optically bloom and read heavier, so well-drawn reversed versions often thin their strokes slightly, open up tight counters, and drop fine details that would smear. Inverting a color logo also tends to produce nonsense colors. Draw the reversed version deliberately, then test it at small sizes on both pure black and a mid-tone photo.
Ask AI for it
Create a reversed (knockout) version of the attached logo in solid white on a transparent background. Preserve its overall proportions and recognizable outer contour, and make only the optical compensations a dark background needs: slightly reduce strokes that bloom, open counters that close up, and drop hairline details that would smear. Where the original used color for separation, use gaps instead. Show the result on black, on the supplied dark brand color, and on the supplied photograph with a dark scrim, at both large and small sizes.