Logo misuse / incorrect usage
The guidelines page showing your logo stretched, recolored, and shadowed, each crossed out, so nobody has to guess what 'don't' means.
See it
What it is
A spread in the brand guidelines that renders your own logo being abused, each version crossed out. The usual cast: non-uniform scaling (stretched or squashed), rotation, recoloring outside the approved colorways, added effects (drop shadow, bevel, glow, outline), the wordmark re-typeset in a lookalike font, the lockup rearranged, content crowding into the clear space, and the mark dropped on a busy photo with no contrast.
Reach for it at handoff, the moment assets leave your hands. Showing only correct usage does not work: people cannot infer the boundary from one good example, and they will happily invent a vertical version at 4pm on a Friday. Seeing the bad version drawn is what makes the rule stick.
Two gotchas. A 'don't' with no fix attached gets broken anyway, so pair every forbidden treatment with the approved variant that solves that situation (tight space, dark background, one-color print). And keep the red X baked into the image, because these thumbnails get screenshotted out of the PDF and mistaken for approved artwork.
Ask AI for it
Design a 'logo misuse' spread for a brand guidelines document: a 3x3 grid of the same logo, one forbidden treatment per cell, each with a red X overlay and a short caption. Cover stretching, squashing, rotating, off-brand recoloring, drop shadow or bevel effects, re-typesetting the name in a different font, rearranging the lockup, violating clear space, and placing it on a low-contrast photo. Keep the page neutral (white background, small grey captions) so the wrong versions never look appealing.