Logo colorway
One approved way the logo's colors are assigned for a specific background, such as full color on white or reversed on navy.
See it
What it is
A logo colorway is one approved assignment of colors to the parts of a logo for a named background. A suite might include the primary full-color mark on white, a reversed mark on a dark brand color, and a solid one-color version for restricted production. The artwork stays the same; only its sanctioned color configuration changes.
Reach for colorways when the logo must move across websites, uniforms, packaging, video, and print without someone improvising a new combination each time. Show every approved pairing on its actual background and label it by use, not just with a file number.
Gotcha: reversing a mark is not always a one-click swap. Fine gaps can appear heavier when knocked out in white, and a bright RGB color may not survive CMYK or spot-color production unchanged. Keep verified values for each color space and forbid combinations that lose the mark's internal contrast.
Ask AI for it
Create a logo colorway sheet in Adobe Illustrator using Global Swatches for [PRIMARY], [SECONDARY], black, and white. Place the unchanged master logo on white, [PRIMARY], [SECONDARY], black, and one sample photograph. For each background, assign the approved full-color, one-color, or reversed configuration, then label every swatch with HEX, RGB, CMYK, and supplied Pantone values. Add a red X over pairings that erase internal contrast. Export each approved colorway as SVG, PDF, and transparent PNG without altering the logo geometry.