Endorsed-brand lockup
A child brand logo with a smaller parent endorsement locked beneath or beside it, often reading 'a [Parent] company.'
See it
What it is
An endorsed-brand lockup is the finished logo arrangement that places a parent endorsement beneath or beside a child brand. The child mark leads; a smaller line such as 'a [Parent] company' makes the ownership or backing visible. Its type size, gap, alignment, and minimum size are locked just like any other logo signature. Meta shipped a blunt version of this in 2021, adding 'from Meta' beneath the Instagram and WhatsApp wordmarks inside the apps themselves.
Reach for it when the endorsed-brand strategy has already been chosen and teams need artwork they can actually place on a site, deck, sign, or package. Make primary, compact, reversed, and one-color masters so nobody rebuilds the endorsement line at deadline.
Gotcha: this asset expresses a relationship; it does not create one. The wording needs legal and brand approval, and the small line must remain readable at the specified minimum size. If it vanishes in the real application, either use the compact master or omit the lockup only where the guidelines explicitly allow it.
Ask AI for it
Build an endorsed-brand lockup from [CHILD LOGO SVG], [PARENT WORDMARK SVG], and the approved wording 'a [PARENT] company.' Use Figma Auto Layout, keep both SVG viewBox proportions unchanged, set the endorsement to the supplied typeface, and size it by optical weight beneath the child mark. Define the vertical gap as one measured unit from the child logo, annotate clear space and minimum size, and export primary, compact, reversed, and one-color SVG masters. Show a 24px-wide test and flag the wording or type specification if it was not supplied.