Combination mark
Symbol plus name used as a single logo, so the name teaches the icon until the icon can go out on its own.
See it
What it is
A combination mark is a symbol and the name used together as one logo. It is the most common structure in real identity work because it hedges: the name teaches people what the symbol means, and once that has happened enough times the symbol can go out alone. Adidas, Lacoste, Burger King, and Spotify all ship this way. It normally comes in two arrangements, horizontal (icon to the left of the name) and stacked (icon centered above it).
Reach for one when you are new, when you need an icon for app tiles and avatars but nobody knows you yet, or when the name alone is too generic to carry recognition. Design the symbol so it works detached from day one, even if you never publish it that way for a couple of years.
Gotcha: a combination mark is not two files placed near each other. The relationship is the asset: relative size, the gap measured in units of the mark itself, optical (not mathematical) vertical centering against the letterforms. Fix it once, export it as one locked file, and never let anyone re-space it in a slide deck.
Ask AI for it
Design a combination mark logo for '[BRAND]': a simple geometric symbol paired with the name set in a clean sans. Give me two locked arrangements. Horizontal: symbol on the left, name on the right, optically centered against the x-height, with the gap equal to half the symbol's width. Stacked: symbol centered above the name with the same gap logic. Symbol height roughly matches cap height plus ascender in the horizontal version. Flat, one color, vector, no effects. Also export the symbol on its own and the name on its own.