Sting / bumper
A tiny branded music cue that punctuates a logo, reveal, segment change, or trip into an ad break.
See it
What it is
A sting is a very short musical phrase that punctuates a reveal, joke, logo, or ending. A bumper does a larger piece of navigation: it carries you into or out of a show, segment, or break, usually while identifying the brand. Both are compact musical punctuation, not a continuous bed.
Reach for one when an edit needs a full stop or a recurring section needs an audible label. Intel's five-note sonic logo and Netflix's ta-dum show how little material a brand needs to become recognizable; a bumper can wrap that kind of motif in a longer two-to-five-second cue. Write the motif so it still works as a one-second sting, then arrange longer versions from the same notes and sound palette.
Gotcha: do not treat it like a song excerpt. A sting needs a clean attack, an intentional final note, and enough tail to finish rather than sounding chopped off. Keep alternate durations, because forcing a five-second bumper into a one-second edit destroys both the music and the timing.
Ask AI for it
Compose a branded sting and bumper family in Logic Pro using one five-note motif and one Alchemy patch. Deliver 1-second, 3-second, and 5-second versions; put the final accent on the supplied logo hit point; give each version a resolved ending and a natural reverb tail; and export 48 kHz 24-bit WAV files plus a music-only stem. Keep the motif recognizable at phone-speaker bandwidth and the true peak below -1 dBTP.